a conversation with the earth guidebooks + guided hiking

Posts from May 2nd, 2016.

Outdoor Gear Shops Are Off Route Without Guidebooks

outdoor storeBecause we publish hiking guidebooks, whenever we enter an outdoor gear shop we notice if it carries guidebooks. If it does, we always take a few minutes to examine how the books are merchandised. For example, when we went to Yeti—an outdoor gear shop in Montreal, Quebec—we saw it carries few guidebooks and displays them behind the sales counter where customers cannot reach them. Our intention here is not to criticize Yeti in particular. It’s an otherwise well-stocked gear shop. The salesperson we spoke with (regarding waterproof gloves) was knowledgeable and helpful. Our point is that how Yeti handles guidebooks is typical of nearly every outdoor shop we’ve ever visited. They seem to believe guidebooks are peripheral to their business and of scant interest to customers. With the exception of MEC*, the big chain stores are no different. For example, every REI store we’ve visited in the U.S. has only a small, token bookshelf virtually hidden where customer traffic is minimal. This is a mistake. Outdoor gear shops are overlooking the fact that hiking guidebooks ARE gear. Guidebooks are essential to hikers’ enjoyment and safety. Besides, guidebooks drive experience. Experience then drives interest in gear. If outdoor shops recognized this truth and acted on it by stocking more guidebooks and merchandising them more effectively, they’d boost clothing and equipment sales. (Case in point: us. We took interest in Yeti’s extensive selection of gloves because of our experiences hiking with wet, cold hands.) Attention outdoor gear shops: You’re ignoring a significant revenue stream. You’re failing to serve an important customer need. And you’re falling short of what must have been your original goal: help more people enjoy the outdoors.

*Mountain Equipment Co-op stores in Canada do a superior job of stocking and merchandising hiking guidebooks. Way to go MEC!

Join us—in person, or in print:

YOUR SAFETY IS YOUR RESPONSIBILITY

Hiking and camping in the wilderness can be dangerous. Experience and preparation reduce risk but will never eliminate it.

Information published in a book or on a website—regardless how authoritative—is not a substitute for common sense or sound judgment. Your safety is your responsibility. The unique details of your specific situation and the decisions you make at that time will determine the outcome.

When hiking, threats to your wellbeing are unpredictable; you must always be aware. In the backcountry, risk is subjective; you must gauge it for yourself. Away from civilization, small mistakes can have severe consequences; you must vigilantly prevent injury and avoid becoming disoriented.

Never hike alone. Before setting out, check the weather forecast and current trail conditions; adjust your plans accordingly. Always carry a map and compass, a first-aid kit, extra clothing, a personal locator beacon, plus enough food and water to survive an emergency.

If you doubt your ability to negotiate rough terrain, respond to wild animals, or handle sudden, extreme weather changes, hike only in a group led by a competent, licensed guide.

The authors and the publisher disclaim liability for any loss or injury incurred by anyone using information published on this website or in the books presented on this website.